Digital Marketing Strategies That Transformed a Taxation Business

Digital Marketing Strategies That Transformed a Taxation Business

This captivating case study showcases the capability of SuntechIT to transform a business with innovative digital marketing strategies. Here is how SuntechIT’s digital marketing team turned a medium-sized taxation company in Victoria, Australia into a thriving business with the power of cutting-edge digital marketing strategies.

We were approached by a taxation company in Australia, which was struggling to get its business noticed online. We strategically implemented cutting-edge digital marketing strategies, which helped them to boost their user base and expand their business online.

Through a comprehensive market analysis and leveraging the power of social media, we crafted tailored social media marketing campaigns that captivated potential customers. In an effort to provide them with top-notch service, we utilized SEO tactics, content marketing, and email marketing strategies as well.

But it didn’t stop there. Our team of experts regularly analyzed and optimized social media campaigns, ensuring maximum return on investment (ROI) and consistent growth. With every click, every conversion, and every customer, the company’s online presence is elevated,  positioning our client as a leading service provider in the tax services industry.

How we identified our client's target market

We identified our clients’ target market segments, customer demographics, and behavior by conducting in-depth market analyses such as PESTLE analysis, consumer surveys, and extensive market research. As our client is a medium-sized taxation company, the company’s target market is the people who earn an income in Victoria, Australia. Our research-based insights helped our marketing campaigns to reach the right people at the right time, which eventually contributed to the growth of the business as a whole.

Here is the breakdown of our client’s target segment, 

  1. Businesses (B2B) – Startups, Small Businesses, Medium Businesses.
  2. Customers (B2C) – People who earn an income and are aged between 20 – 55 years old.

Building and designing of client’s website

Our client was missing out on the digital world, so we took the initiative and created a stunning website that is both user-friendly and well-optimized to perfection. And we didn’t end up there! We did extensive UX research, uncovering valuable insights that shaped our wireframes and prototypes.

We tested every aspect of the website, conducting rigorous internal and external solution tests to ensure a flawless experience. We developed a website that precisely fulfilled the requirements and goals of our customers using the CMS (WordPress). And before we handed it over, we thoroughly tested the website, guaranteeing it runs smoothly and free from errors. To top it all off, we implemented extensive content marketing and SEO techniques, making sure it would be easy for potential users to find on the search engines.

The result is a user-friendly, well-optimized website that will help our client reach their target market and grow their business.

The digital marketing strategies we used to reach ideal market segments

B2B Market Approach

When identifying our B2B market segment, we found out that most of our target customers actively use LinkedIn. In addition to that, we also used Content Marketing and Email Marketing to reach our B2B market segment. Here is how we used each of these marketing strategies:

We used Linkedin professional networking platform to reach our target B2B market segment (Startups, Small Businesses, Medium Businesses) and generate qualified leads. 

As the Linkedin profile shows the designation of professionals, our client was easily able to connect and engage with key decision-makers, including startup founders, CEOs, CFOs, financial managers, and accountants of SMEs in Victoria, Australia. 

Our customers were able to deliver services that precisely fulfilled their requirements by building connections with key decision-makers. Additionally, it helped out client to expand their network by establishing long-lasting connections with key decision-makers

We were able to carefully target the right demographic by leveraging LinkedIn’s extensive range of marketing tools and features, ensuring our message reaches the right people who are actively seeking tax services and solutions in Victoria, Australia. From sponsored content and targeted Linkedin ads to personalized messaging and B2B articles, we showcased our client’s expertise, built credibility, and established themselves as industry leaders.

We optimized our strategies and boosted the ROI using LinkedIn’s advanced analytics and tracking tools. With real-time information, our client was able to make better decisions and keep up with the competition.

Our content marketing strategy has significantly contributed to our client’s success in the Australian tax services industry. By sharing insightful articles, industry trends, and expert advice, we have positioned our clients as trusted authorities in tax services. By addressing specific pain points, we have created and shared practical solutions and strategies, making our client a valuable resource for taxation guidance. Trust is crucial in the B2B market, and we have built credibility by consistently delivering high-quality, informative content. Their brand visibility and awareness have expanded, attracting potential B2B clients and making them a go-to resource for tax services in Australia.

Content marketing and search engine optimization (SEO) are in sync, as we create high-quality, keyword-rich content that improves our website’s visibility in search engine results. This leads to increased organic traffic, attracting B2B clients actively searching for tax services in Australia. This targeted traffic has been highly valuable in driving conversions and business growth. Overall, our content marketing strategy has been a powerful tool for connecting with businesses, establishing expertise, building trust, enhancing brand visibility, nurturing leads, and leveraging SEO to drive growth and success in the competitive tax services landscape in Australia.

We followed  a strategic approach in implementing our content marketing initiatives.That involved defining the client’s brand, understanding audience needs, conducting a content audit, setting goals, researching competitors, creating a content calendar, sharing content such as Blog posts, Case studies, Infographics, Videos, and Podcasts. Measuring results and tracking key metrics like website traffic, engagement rates, and conversions helped us to identify areas for improvement and ensured continuous growth and success in content marketing endeavors.

In the dynamic digital landscape, email marketing has helped us reach the B2B market in a very personalized way. With this personalized communication via email, we built trust and credibility, nurturing leads, and providing timely updates and reminders to our client’s potential B2B customers. This personalized approach encouraged relevance and increased engagement with the target audience. Email marketing also allowed our client to provide their tax service offers and promotions that align with our target customer requirements. 

To effectively make maximum benefit from email marketing, we started by defining our client’s target audience, setting goals, choosing an email marketing platform, determining the campaign type, building an email list, segmenting their list based on demographics, purchase history, or engagement level, creating compelling and visually appealing emails, testing their email for formatting issues, and measuring results. By following these steps, we leveraged the power of email marketing to engage the audience, achieve their goals, and achieve meaningful outcomes for their business. Continuously adapt and optimize your strategy based on data and feedback to ensure ongoing success.

B2C Market Approach

When identifying our B2C market segment, we found out that most of our B2C target customers use social media platforms such as Instagram and Facebook and those platforms are a great way to connect with potential customers, build relationships, and promote our services. We also used Content Marketing and SEO to reach our B2C market segment. Here is how we used each of these marketing strategies:

We used the most popular social media platforms which are  Instagram and Facebook to reach our B2C target market segment.

To create a successful social media marketing strategy, we started by selecting relevant and realistic goals. Once we identified what our client wanted to achieve, we determined their most relevant metrics. That helped us to track the progress and measure the success of the campaigns. Next, we decided who they want as their social media audience. That helped us to choose the right social media networks for their audience and create content that they find relevant. We selected Instagram and Facebook to conduct our social media marketing campaigns. We also investigated how their competitors approach social media so that we were able to learn from their successes and avoid their mistakes.

Once we gained a good understanding of our client’s audience and competitors, we established a realistic social media budget. That helped us to determine how much they can spend on creating and promoting content. Next, we planned the types of content they intend to share depending on our client’s goals, and audience. Then we set up their accounts properly before we start making and promoting content. Once we had our content plan in place, we established the best times to post and set up a content calendar. That helped us to ensure that the content is seen by the most number of social media users. Finally, we created suitable content to share with the followers. We also promoted their social channels and engaged with their audiences to build a solid online community.

We were able to establish a strong online presence in the B2C market by leveraging the power of the combined large user base of Instagram and Facebook. As these are visually-driven platforms, we showcased our clients’ taxation services in a compelling, engaging, and visually appealing manner to captivate the users, 

We were able to build strong brand awareness and connect with potential clients who are seeking tax services, capture their attention with captivating visuals, and encourage them to take action by combining Instagram’s visually stunning content and Facebook’s broad reach.

The advanced targeting capabilities of Instagram and Facebook allowed us to precisely reach the desired audience and tailor our client’s messaging and content to resonate with their specific needs and pain points.

Using robust advertising techniques, we created extremely customer-centered campaigns. From sponsored posts and carousel ads to video content and interactive polls, these platforms empower us to captivate and convert potential clients. We consistently monitored and optimized our social media marketing strategies. Our efforts helped to promote our client’s brand while getting a solid follower base on their social media pages.

Content marketing has become very useful for us in reaching the B2C market in Australia. By creating and distributing valuable, informative, and engaging content, we have connected our clients with individual consumers, built trust, and established themselves as go-to resources. By simplifying complex concepts, addressing common concerns and queries, building trust and credibility, showcasing customer testimonials, leveraging social media and influencer marketing, and providing interactive tools and resources, we successfully established themselves as trusted advisors, drive more business growth and made a meaningful impact in the lives of individuals seeking reliable and comprehensive tax services in Australia.

To create effective content marketing, we initiated by defining their brand and target audience, conducting a content audit, setting goals and metrics, researching competitors, determining the right content, creating content and a content distribution plan, encouraging discussion, and measuring results. Analyzed their content’s performance using metrics like website traffic, engagement, and conversions to assess its effectiveness. We continuously monitored and improved their content by identifying areas for improvement, experimenting with new content formats, and adapting our strategy based on feedback and data insights. We regularly updated and optimized content to ensure it remains relevant and valuable to their audience.

Our SEO strategies have significantly improved our client’s potential customers by increasing visibility, attracting organic traffic, and establishing them as a reliable tax provider in Australia. By implementing SEO strategies like keyword research, on-page optimization, and link building, the company has boosted its search engine rankings, targeted keyword optimization, and enhanced user experience. This has led to a decrease in bounce rates and increased engagement. Additionally, local SEO strategies, such as optimizing Google My Business profiles, creating location-specific landing pages, and obtaining online reviews, have helped establish a strong local presence, driving more B2C leads and conversions. Content optimization, which includes relevant keywords, meta tags, and headings, has also improved visibility in search results, making the tax services more discoverable by the target audience. 

To succeed in the B2C market, we implemented a comprehensive SEO strategy by benchmarking their performance, analyzing competitors’ strategies, setting clear goals, auditing content, building topic clusters, optimizing on-page SEO, addressing technical issues, building high-quality backlinks, and engaging with online communities. We continuously analyzed and refined our client’s SEO strategy, monitored their performance, keyword rankings, and organic traffic, and stayed updated with industry trends and algorithm changes. That enhanced their online visibility, attracted more organic traffic, and received more conversions.

Results & Benefits

Here are the outcomes of our digital marketing strategies that have helped our client’s businesses to tap into the B2B and B2C market.

  • Our client was able to expand their professional network by building over hundreds of valuable connections with key decision-makers in businesses.


  • LinkedIn’s advertising solutions allowed us to precisely target our B2B audience based on industry, job title, company size, and more resulting in higher conversion rates. 


  • We positioned our clients as trusted experts, attracting potential clients and fostering meaningful connections by sharing insightful articles, industry trends, and valuable content. In fact, we published weekly on LinkedIn and saw a 2x increase in engagement with the content.


  • We generated high-quality leads by offering exclusive content and converting them into loyal customers. On average, businesses experienced a 40% increase in leads.


  • Our LinkedIn company page enhanced brand visibility and credibility by showcasing tax services, and client testimonials globally which lead to 2x higher visitor engagement.
  • Our content marketing efforts increased website traffic attracting a larger audience and potential B2B clients.


  • Through content marketing we established our client’s brand as a trusted authority in the B2B market, achieving a 40% increase in mentions and shares, solidifying reputation as go-to resource for clients.


  • It helped to boost B2B client engagement by providing educational content, industry insights, and practical solutions, resulting in 75% increased interactions, stronger relationships, and repeat business.


  • We have significantly increased website traffic by 45% in the past six months, attracting a larger audience and converting visitors into customers by consistently publishing blog posts, ebooks, case studies, and many more content types.


  • It helped to address audience pain points and provide solutions, resulting in a 40% increase in conversion rates compared to previous years.


  • We have seen a significant boost in brand awareness and established their brand as a trusted authority in the B2C market.


  • We were able to foster meaningful customer engagement through interactive quizzes, guides, and video tutorials, increasing interactions by 25% and enhancing customer satisfaction.
  • Email marketing significantly helped to boost B2B leads and conversions by offering valuable resources, personalized offers, and timely follow-ups. Strategic campaigns have led to a 25% increase in conversion rates compared to previous years.


  • We built trust and credibility in B2B markets by consistently delivering valuable content, industry insights, and thought leadership, resulting in a 70% increase in customer retention rates and long-term relationships.


  • Email marketing offers measurable results for tracking campaigns’ success, enabling data-driven optimizations. Continuous improvement has resulted in a 30% increase in engagement rates, indicating content resonates with B2B audiences.
  • Social media marketing campaigns expanded brand reach by 80%, boosting website traffic, and reaching a wider audience.


  • As a key outcome, our client has a direct B2C customer engagement through compelling content, interactive campaigns, and prompt responses, resulting in a 80% increase in engagement rate.


  • It significantly boosted business conversions by strategically promoting services, sharing customer testimonials, and offering exclusive discounts, resulting in a 45% increase in conversion rates.


  • Social media insights enabled marketing strategies, content tailoring, and data-driven decisions, resulting in a 30% increase in customer satisfaction and brand loyalty.
  • Through effective SEO strategies, we have witnessed a significant improvement in our search engine rankings. 


  • Optimizing website for keywords and using SEO techniques increased organic traffic by 60%, attracting B2C customers.


  • Improved conversion rates by optimizing user experience, page load speed, and call-to-action strategies, converting 70% of organic traffic into paying customers.


  • Local SEO boosted B2C audience by 40% increase in visits, resulting in higher local leads and conversions by optimizing Google My Business profile, landing pages, and positive reviews.


  • It enhances user experience by improving navigation, mobile responsiveness, and page load times, reducing bounce rate by 20%, increasing visitor engagement and conversions.

Our client has gained outstanding results and numerous benefits from our digital marketing strategies. Within a matter of months, we have helped our client to reach more potential customers while promoting their brand and services online. It generated a significant increase in leads. With more closed deals and boosted revenue, our client has witnessed a strong impact on our strategies.

Our client had no online presence before they partnered with us. However, through our effective online marketing strategies, we have successfully spread their brand among the online customer base. Our team’s expertise in social media marketing has allowed our client to acquire a large number of followers on their Instagram and Facebook pages and was able to connect with many key decision-makers of businesses in Australia. As an end goal of our marketing efforts, we promoted our clients’ taxation services online and helped to gain more potential clients for their business. Thereby, we helped our client to reach their target audience, and achieve their digital marketing goals driving their business growth.

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